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Sleepy Rose - Music
Rych McCain International/Nationally Syndicated Entertainment Columnist
Top Hollywood Influencer
T.R.U. BREAK OUT ARTIST SLEEPY ROSE IS SITTING
“AT THE DINNER”
In 2019 2 Chainz launched his T.R.U. label in
partnership with Atlantic Records in 2019 with a goal of formally presenting a
new vanguard of Atlanta-based hip-hop talent. Kicking off 2020 with the debut
compilation album No Face No Case, it arrived amidst a wave of
positive reception, including praises from Complex, XXL, Rap Radar, and more. Hot New Hip Hop notes how the crew “joined together to
introduce a sonic vision that highlights the Atlanta sound.”
No Face No
Case featured the #TRUsday series of singles released each Tuesday
since the start of 2020, including 2 Chainz & Skooly’s “Virgil Discount,” Sleepy Rose’s “Woo,” Skooly’s “How I Feel (Remix) (Feat. NoCap & Quando Rondo),” and Worl’s “New Levels New Devils.” The 15-track release features additional
appearances from NLE Choppa, Quavo and Bear1boss, and also includes the
previously released posse-cut “Shoot It Out,” Skooly’s bop “Pop Off,” Sleepy Rose & 2 Chainz’ hometown anthem “Georgia” and Hott LockedN’s menacing “G-Wagon.”
A tough and turbulent upbringing in the Atlanta
neighborhood of Godby Road-Old National College Park molded Sleepy Rose and
encouraged him to blossom into a formidable MC who translates his struggles
into stories. Locked up for two years, he started rapping by tapping out a beat
anywhere—from on his chest to the doors and walls of the jail. Upon his
release, he turned heads with his first YouTube upload “Gangsta.” Following the
death of his sister whom the family referred to as Rose, he tattooed a rose on
his face in tribute and as a reminder: “We rose up out of the
gutter. A rose keeps going high too.”
He sharpened a signature sound punctuated by
local lingo on “Where You From,” “Striking” and “Mhmm.” Growing up on
the same block as Hott LockedN, 2 Chainz flew both MCs to Los Angeles for an
explosive session and signed them both to T.R.U. (The Real University) in 2019.
T.R.U. provides a home to a rising vanguard of hip-hop talent and posits a
platform for personal success as well. In partnership with Atlantic Records,
the Atlanta-based label imprint includes flagship artists: Skooly, WORL, Hott
LockedN, and Sleepy Rose. Sleepy Rose was introduced on the compilation No
Face No Case with the first single “Shoot It Out” ft. 2 Chainz, WORL and Hott LockedN.
“Our A&R showed me Sleepy Rose,” recalls 2
Chainz. “I was seeing the visuals and hearing the music. I noticed he had the
look, but he really had the music. He came from nothing, and I knew he could
make an impact.”
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