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NIGERIAN-CANADIAN RAPPER, SINGER, & SONGWRITER DAX RELEASES NEW VERSION OF SINGLE “TO BE A MAN” FEATURING DARIUS RUCKER OUT NOW
“Dax creates from a heartfelt and vulnerable place each and every time.” - AllHipHop
“That’s Dax’s sweet spot: writing a song on the pulse of a feeling and pushing harder on that pain point.” - CBC
Opening up like never before, platinum-certified Nigerian-Canadian rapper, singer, and songwriter Dax teams up with three-time GRAMMY® Award-winning Diamond-selling icon Darius Rucker on a brand new version of his rising hit “To Be A Man” out now on RECORDS / Columbia Records.
Dax "To Be A Man"
Stark piano underlines the track’s soft beat as the lyrics echo with unfiltered and undeniable honesty. Darius reaches out to a quiet generation of males as he pleads, “I think about all the men out there who feel like I do now who are screaming on the inside but won’t make a sound.” Meanwhile, Dax responds with a heartfelt and hypnotic hook, “We can’t hide ourselves. We don’t expect you to understand. We just hope to explain to you what it’s like to be a man.” The accompanying visual spotlights Darius and Dax as they address the camera outside of a pickup truck. It intercuts closeups of a policeman, a fireman, a veteran, and more, paying homage to their tireless and unassuming efforts to keep the world safe. Ultimately, the clip matches the vibe of the track itself.
The original version of “To Be A Man” soundtracked a viral clip on Instagram posted by Motivation Is The Fuel this summer, gathering a staggering 33K “likes.” Thus far, it has generated over 14 million Spotify streams, and it serves as a standout from Dax’s 2023 EP What is life? He spoke to Digital Journal about the EP, while Essentially Pop praised, “The new EP may be some of DAX’s most experimental work yet, pushing the boundaries of what’s considered hip hop, while sounding brilliant all the way through.”
What is life? bends genres and pushes boundaries as Dax continues to make a name for himself in the music industry by creating topic-driven music that sparks conversation. The 7-track project featured four new songs as well as previously released singles “God’s Eyes,” “To Be A Man,” and “Dear Alcohol,” which is officially certified Platinum by the RIAA marking Dax’s first track to sell more than one million copies in the US.
Breaking through on his own terms with over 1 billion streams and 1 billion YouTube views to date, 2022 proved to be a pivotal year for Dax with the releases of “Depression” and “Dear Alcohol,” which has amassed over 275M worldwide streams to date. Dax has continued that momentum in 2023 with a JUNO Award nomination for ‘Breakout Artist of the Year,’ a recent television performance on CBC’s Canada Day national broadcast, the release of What is Life, and his upcoming North American tour.
Stay tuned for more from the Billboard chart-topping artist coming soon!
What is life? Tracklist: The Abyss Catch The Rain God’s Eyes Dear Alcohol To Be A Man 23 20
Life
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(C) 2023 by Rych McCain, All Rights Reserved. No part of this column may be reprinted, re-posted or duplicated without written permission from Rych McCain Media/Syndication. Violation is subject to applicable laws
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INCLUDES FAMILIAR HOLIDAY CLASSICS & A
HEARTWARMING COLLAB WITH DAUGHTER SY’RAI
BRANDY TO STAR IN NETLIX FILM
“BEST
CHRISTMAS EVER” NOVEMBER 16th
GRAMMY Award winning R&B icon Brandy announces
her first holiday album, Christmas with Brandy due November 10.
Pre-save HERE via Motown Records. The project is the
superstar's first since 2020’s critically acclaimed B7. Christmas
with Brandy sees the genre-defining vocalist delivering classic covers
and original holiday material that’s sure to be listened to for years to
come.
Brandy will be showing off her Christmas spirit in
spades starring in the Netflix original film “Best Christmas Ever” debuting
November 16.
Brandy "Christmas With Brandy"
Beloved for vocal prowess and emotional delivery, Brandy uses
her unique voice to bring a selection of festive classics to life. The
influence of Motown is palpable on songs like “Someday At Christmas,” originally
sung by Stevie Wonder. Brandy makes this song, and
all other covers, her own with her signature vocal runs, which manage to be
grounded and steady, yet mellifluous and free-flowing.
In Brandy’s capable hands, songs like “Jingle
Bells” and “Deck the Halls” transform into deep, soulful
grooves that will move audiences who have been waiting for a contemporary,
fresh take on the classics. Elsewhere, Brandy delivers
stunning originals that explore the festive season from all angles — from the
loved-up "Christmas Party For Two," which finds her singing
"help me undress, oh yes, I'll be your present just give me your
presence," to the holiday breakup anthem “Feels Different.”
Other
highlights include “Christmas Gift,” which finds Brandy having
a rollicking good time with her daughter Sy’Rai. The musical
knowledge and emotional intelligence that Brandy has acquired
in her decades-long career are very much apparent in her latest musical
effort. Christmas with Brandy is a beautiful journey
through the ups, downs, and surprising twists that accompany the holiday season
Brandy
is adoringly known as “the Vocal Bible,” and her decades-long career has more
than proven that she deserves the title. With a singular voice that swells from
subdued and reserved to powerful and emotive, she has enraptured audiences
since her 1994 self-titled debut. The quadruple Platinum album was steeped in
relatable R&B,and served as an introduction to her signature sound. The
projects that followed—from 1998’s Never Say Never, which spawned
the Grammy-winning hit “The Boy Is Mine,” to 2020’s B7—further
cemented her status as a genre-defining icon. Brandy’s ability to bring love
and loss to light can be traced to a voice that she controls like an
instrumentalist.
A generational talent who is revered by her peers and fans
alike, Brandy now brings her wisdom and experience to her new holiday
album, Christmas with Brandy, which is packed with heavenly
harmonies and complex melodic layers. A thoughtful, mixed gift bag, the album
features Brandy singing original material (“Shine Out Your Light” with daughter
Sy’Rai, “Someday at Christmas”) and bringing new life to classic holiday
standards (“Deck the Halls”). Her earthy yet otherworldly vocals shimmer within
contemporary productions, like the amorous “Christmas Party for Two” and
familiar soundscapes like “Santa Baby.” When she’s not dazzling listeners with
a crystalline cover, Brandy is diving deep into the R&B bag that made us
fall in love with her from the very beginning.
2023 Rych McCain Media/Syndication TM
(You DID Hear It From Me!)
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