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BRELAND’S
HIGHLY ANTICIPATED DEBUT ALBUM CROSS COUNTRY OUT NOW
STREAM HERE
“FOR WHAT
IT’S WORTH” MUSIC VIDEO FEATURES TRAIL-BLAZING PBR RIDER EZEKIEL MITCHELL, THE
MOST PROMINENT AFRICAN AMERICAN RIDER IN THE PBR
Aired on Sept 8, 2022, BRELAND sat down with Gayle King for a thought-provoking interview for CBS Mornings in his family’s home in his hometown of Burlington, NJ. Watch the interview here and listen to the full interview on CBS Mornings Podcast here (Spotify).
Joining BRELAND for the "For What It's Worth" music video is special guest and PBR (Professional Bull Riders) star, Ezekiel Mitchell. Directed by Alex Bittan, the video was filmed in Texas and portrays the strength, determination, and dedication it takes for Mitchell who went from teaching himself bull riding by watching YouTube videos to becoming one of the world’s leading bull riders. Now competing on the No. 1 Austin Gamblers in the new PBR Team Series, his inspiring story has similar parallels to BRELAND’s career in music.
“It was a shocker to be asked to be in a music video for a super vocally talented artist who I’ve followed on TikTok,” says Mitchell. “My cousin’s daughter loved ‘My Truck,’ and I’ve listened to that song a million times plus ten. BRELAND is an African American artist thriving in a genre not particularly dominated by African Americans — a parallel to my career, I guess you could say. It’s just really cool to be involved in this project, and everyone was incredible to work with. I sincerely appreciate being part of it, and I hope it helps to continue to push PBR into the mainstream.”
The night (9/8/22) first time CMA Awards Musical Event of the Year (“Beers On Me” – Dierks Bentley with BRELAND & HARDY) nominee hosted a panel discussion during the opening of his exhibit “CROSS COUNTRY: A VISUAL EXPERIENCE” presented by Amazon Music at the National Museum of African American Music (NMAAM). With influential panelists including journalist Marcus Dowling from The Tennessean, Claude Kelly and Chuck Harmony of the R&B duo Louis York, NBA Sr. Director of Player Development Drew Franklin, Nada Taha, and Tonya Breland, BRELAND’s mother who holds a Doctorate in Education, the group discussed the impact being African American has had on their career sharing their thoughts and experiences.
The special exhibit spotlights art pieces created by 14 different visual artists - all Black Indigenous People of Color (BIPOC). Each artist painted their own depiction of one song off BRELAND’s debut, creating 14 unique pieces representing each of the 14 tracks on CROSS COUNTRY. For fans around the globe, the display can be viewed online here throughout the week-long run of the exhibit.
The Amazon Music Breakthrough Artist stacked high profile media looks in support of the drop with an exclusive CBS Mornings interview with Gayle King in BRELAND’s hometown in NJ, a “Day In The Life” segment on Entertainment Tonight, plus editorial features in Associated Press, Billboard, Forbes, MusicRow and more to come. And on September 12 BRELAND hosted an album listening party on his live radio show on Amp, “The BRECAP,” to talk all about the recording process, each song on the album, how his collaborations came to be, plus special guests calling in. To listen to his future shows and for the opportunity to call in, fans can download Amp from the U.S. iOS App Store here, or follow BRELAND at live.onamp.com/breland to be notified when he goes live.
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C) 2022 Rych McCain Media/Syndication TM