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AU/RA - Music
Rych McCain International/Nationally Syndicated Entertainment Columnist
RISING ALT-POP STAR AU/RA RELEASES NEW SINGLE
“DEAD GIRL!”
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Following the release of her single “Ideas” last year and recent
feature on Jax Jones’ track “i
miss u,” Au/Ra has shared her enchanting new single “Dead Girl!,” released
today via Columbia Records. Written at home in Antigua, “Dead Girl!” is an
upbeat, alternative-pop song with a haunting yet playful melody that lyrically
discusses how it’s okay to feel different and not to judge ourselves for it. Watch the "Dead Girl" video
In speaking about the track, Au/Ra says: “I wrote ‘Dead Girl!’ when I was feeling especially out of place when I came back home. Being away for a while left me feeling disconnected from a lot of people. I think of myself as a pretty introverted, sometimes anxious person - feeling out of place isn’t new. I was so done with judging myself and feeling judged. I felt that especially during high school, so I really channeled all that ‘grrrr’ energy into the song. It’s about being okay with feeling different, unapologetically, and feeling, in a sense, ‘dead’ to the people who don’t understand you.”
Ibiza-born to German parents and raised in Antigua, songwriter Au/Ra has created a unique and powerfully emotive world, filled with innovative original songs that explore the dark nature of humanity via strong melodies, evocative song-writing and transcendent production. Her musical universe is one that is expansive, exemplified by her impressive collaborations. Prior to “Ideas,” Au/Ra released “Ghost” with Alan Walker, which was part of the Death Stranding soundtrack and has tallied over 32M streams on Spotify alone. “Panic Room,” her Platinum selling hit, which has since gone viral on TikTok more than once, was later remixed by CamelPhat and stayed in the Top 40 for 9 weeks alongside being streamed 122M+ times on Spotify. Au/Ra's recent feature on Jax Jones’ single “i miss u” has sold over 5.5M copies worldwide and reached #1 on the US Dance Chart. Watch their performance on BBC’s Little Mix The Search.
Au/Ra’s astute, honest, and exhilarating song-writing and her real and relatable storytelling is inherent in everything she does creatively. From concept to fully realized product, every track and video has a distinctive plot, and creatively, Au/Ra has a need to use art to make sense of the world around her. Aware that her fans are all experiencing similar things, from mental health issues and existentialism to her generation’s complex relationship with social media, her music is the embodiment of Gen Z’s hopes and fears.
Look out for more new music from Au/Ra soon!
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